Lecturers

Everything rises and falls on leadership

John Maxwell

Juan Carrera

Marketing and Business Model Workshop

In this module, students will get a real time, real world understanding of current customer purchasing behaviours, and will learn how the use of new and innovative marketing strategies are a must in today’s connected and fast-paced world. We will cover the basics, from the evolution of the sales funnel to how it looks today, and what the current industry focusing with regards to a full connected marketing strategy: from prospecting, lead generation and qualification and funnel creation, to intercepting the customers at the right time with the right content, and guiding and influencing their purchase decision-making process. We will touch on industry standards and top CRM integrated tools.

The second part of this module will be a truly ‘hands-on’ experience, where students will be asked to create and deploy a full marketing plan that will generate leads and ultimately create sales, from mapping their ‘niche’, creating content, engaging potential customers, generating promotional activity, managing the prospect and lead funnel and ultimately making a ‘sale’.

With over 16 years of experience, Juan Carrera is a senior sales and marketing director, with extensive experience developing new markets and distribution channels. For the last 12 years, he has worked for Intel Corporation in the UK, France and Poland. He has a strong track record building and leading world-class organisations, and spent the last 3 years building the Inside & Vendor Sales Group, accountable for +$1B USD revenue and a +140-resource organisation for Intel EMEA.

Prior to this, Juan Carrera was Sales & Marketing Director for Intel’s Distribution business for France, Switzerland, Belgium and Luxembourg, consistently generating new record revenue. He has held various business management, field sales and marketing positions as well as project management, quality, logistics and operations within private industry leaders such as PiSA Pharmaceuticals. He holds a B.S. with Honours in Industrial & Systems Engineering from Monterrey Institute of Technology (ITESM, Mexico).

News

Pitching Day for IX MBA cohort

On 14 June in Olivia Business Centre, Olivia Four, Jowisz Hall we are organizing a dry run for IX MBA Students named Pitching Day

Contact

MBA Programme Office

Faculty of Management and Economics, Gdańsk University of Technology
Traugutta Street 79, room 404
80-233 Gdańsk, Poland
phone: +48 58 348 63 55
phone: +48 517 849 332
e-mail: mba@zie.pg.edu.pl

MBA Director

PhD Barbara Geniusz-Stepnowska
phone: +48 58 348 61 75
e-mail: Barbara.Stepnowska@zie.pg.edu.pl

MBA Programme Coordinator

Anna Kolka
phone: +48 58 348 63 55
phone: +48 517 849 332
e-mail: mba@zie.pg.edu.pl

Location

 

Gdańsk, Poland

 

Berlin 503 km
Vilnius 571 km
Stockholm 626 km
Minsk 743 km
Bratislava 930 km
Kiev 1104 km
Moscow 1444 km
Madrid 2833 km
Beijing 6965 km

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