Marketing and Business Model Workshop

In this module, students will get a real time, real world understanding of current customer purchasing behaviours, and will learn how the use of new and innovative marketing strategies are a must in today’s connected and fast-paced world. We will cover the basics, from the evolution of the sales funnel to how it looks today, and what the current industry focusing with regards to a full connected marketing strategy: from prospecting, lead generation and qualification and funnel creation, to intercepting the customers at the right time with the right content, and guiding and influencing their purchase decision-making process. We will touch on industry standards and top CRM integrated tools.

The second part of this module will be a truly ‘hands-on’ experience, where students will be asked to create and deploy a full marketing plan that will generate leads and ultimately create sales, from mapping their ‘niche’, creating content, engaging potential customers, generating promotional activity, managing the prospect and lead funnel and ultimately making a ‘sale’.

With over 16 years of experience, Juan Carrera is a senior sales and marketing director, with extensive experience developing new markets and distribution channels. For the last 12 years, he has worked for Intel Corporation in the UK, France and Poland. He has a strong track record building and leading world-class organisations, and spent the last 3 years building the Inside & Vendor Sales Group, accountable for +$1B USD revenue and a +140-resource organisation for Intel EMEA.

Prior to this, Juan Carrera was Sales & Marketing Director for Intel’s Distribution business for France, Switzerland, Belgium and Luxembourg, consistently generating new record revenue. He has held various business management, field sales and marketing positions as well as project management, quality, logistics and operations within private industry leaders such as PiSA Pharmaceuticals. He holds a B.S. with Honours in Industrial & Systems Engineering from Monterrey Institute of Technology (ITESM, Mexico).