Discover master classes with MBA lecturers – Rafał Stepnowski

Read about the International MBA module that covers theoretical background and experiential cases of business and corporate strategy aspects.

Mr Stepnowski teaches Strategic Management. How strategy making and implementing addresses emerging challenges of today’s reality? What are expectations and imperatives for the leaders of future when it comes to strategic thinking? The module covers theoretical background and experiential cases of business and corporate strategy aspects.

The module is intended to promote resilient, innovative, fast-developing, adapting and case- based mindset.

The starting point is macro environment analysis – current trends and highly disruptive environment in the corporations of today operate. Followed by the explanation of the strategy overall concept and its historical evolution in management education. Concepts and frameworks to facilitate environment analysis to make optimal strategic decisions (including PESTEL and expanded 5F models) are then discussed.

The two key messages of the module are characteristics of the business and corporate strategy. As far as a business strategy is concerned, the focus is around its essential task – identifying the source of superior business performance, formulating and implementing strategy that exploits these distinctive capabilities. The importance of the role of a mission statement, goals settings, values and vision are underlined. Further on the roots of competitive advantage and its retention are discussed. Followed by the introduction of corporate strategy pillars (motives, risk analysis, threats and opportunities) through discussing the scope of business, integration, diversification, globalization and non- organic growth strategies. Finally, contemporary trends in strategic management, including more complex sources of competitive advantage and the changing role of leaders is presented.

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Contact

MBA Programme Office

Faculty of Management and Economics, Gdańsk University of Technology
Traugutta Street 79, room 404
80-233 Gdańsk, Poland
phone: +48 58 348 63 55
phone: +48 517 849 332
e-mail: mba@zie.pg.edu.pl

MBA Director

PhD Barbara Geniusz-Stepnowska
phone: +48 58 348 61 75
e-mail: Barbara.Stepnowska@zie.pg.edu.pl

MBA Programme Coordinator

Jacek Makowski
phone: +48 58 348 63 55
phone: +48 517 849 332
e-mail: jacek.makowski@zie.pg.gda.pl

MBA Programme Coordinator for Admission

Ewa Łusiak-Sobolewska
phone: +48 509 698 611
e-mail: els@zie.pg.edu.pl

Location

 

Gdańsk, Poland

 

Berlin 503 km
Vilnius 571 km
Stockholm 626 km
Minsk 743 km
Bratislava 930 km
Kiev 1104 km
Moscow 1444 km
Madrid 2833 km
Beijing 6965 km

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