Lecturers

Everything rises and falls on leadership

John Maxwell

Bartosz Lipnicki

Bio:
Bartosz Lipnicki is Founder, Managing Partner at Alfabeat, specialist seed fund for enterprise software companies with global potential. Bartosz is an entrepreneur, investor, business and personal development passionate with experience in developing, managing and contributing to successful teams and projects. He has worked across 6 countries on 3 continents for Ericsson, Gemalto, Sinch (former CLX Communications, WIRED100 Europe, NASDAQ Stockholm) and more.

Strategic management:
The aim of the course is to introduce the students to modern strategic management concepts and provide a ready-to-implement toolset. The module covers some theoretical background, experiential learning based on cases and additional insights and discussion topics focused on the future.

After this module students will:

  • be able to identify the difference between strategic, tactical and operational management
  • be familiar with the importance of adapting strategies to a fast paced environment
  • have an up to date perspective on modern strategic management
  • understand the role of mission statement, goal setting, values, sources of competitive advantage and competitive advantage strategies as well as be able to apply them in a business environment
  • be able to use modern strategic management tools in practice
  • understand the life cycle of fast-paced technology companies
  • be familiar with examples of strategies and able to explain them
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